Flutter adds the Tombola bingo game to Sisal as part of a "platform partnership."

Flutter is putting together its global portfolio, and its Tombola bingo game is now available on Sisal in Italy.
 Sisal Flutter Tombola
 Flutter has announced its first "platform partnership." This means that its own Tombola bingo game will be available on all of its Sisal brand sites in Italy.

 The operator stated that the agreement was feasible because of improvements made to its Flutter Edge platform, which is the in-house tech stack that runs all of its global brands.

 Flutter's leadership teams and equity analysts both say that Flutter Edge is the key to its successful integration of local acquisitions in Brazil, the US, and Europe.

 The operator added that the cooperation took advantage of "distinct competitive advantages across product, technology, expertise, and scale," which are all clear in this partnership.

 Sisal will include Tombola's bingo product as a built-in feature on its app and website as part of the agreement. This will provide Sisal's bingo customers immediate access to the games, which will carry the Sisal brand.

 The move was made to give players access to a larger liquidity pool, which will allow them to win higher prizes and jackpots on both brands.

 The second part of this move will be the debut of Tombola's casino offering on Sisal.  This will contain Tombola's chat features for players and its unique side-games solution.

 Flutter said in a statement on Wednesday, "This multi-product approach will create a strong ecosystem that leverages the best of both brands."

 Could Flutter use this kind of platform collaboration approach in other places?
 Flutter wants to leverage this relationship as a blueprint to provide its own bingo games to other businesses throughout the world.  It also shows that the operator may mix and match more of its global products and brands.

 Rosangela Robbiani, chief product officer at Flutter Southern Europe and Africa, said, "This project is a clear example of how cross-brand collaboration within Flutter can speed up innovation and give our players real value."

 "This is a very exciting time for Tombola," said Marion Ryan, managing director at Tombola. "We're taking the next step in our evolution and bringing our award-winning bingo product to Sisal's players in Italy."

 "The fact that we can easily integrate and scale our platform for future partnerships is a great chance for Flutter to change the bingo game, both in our current markets and beyond."

 In August 2022, Flutter bought Sisal for €1.91 billion.  Earlier this year, Flutter sought to run the Italian national lottery, but in May a group led by IGT was named the winner of the competition.